The Influencer Economy is being challenged times have changed so much when you look

Looking back it's crazy how much times have changed from that the traditional 9-to-5 jobs and being on hourly wage now technology has taken over many jobs today we are seeing a rising in entrepreneurs and self-made businessman which is great to see and in the future social media platforms will be used as one of the main income sources for many people today and in the future. Influencers are taking over social media channels with hundreds of thousands of followers across multiple social platforms like YouTube Instagram snapchat and thanks to Covid 19 Tik Tok we are seeing a rising numbers with now currently over 500 million users at the moment, it has risen to extreme heights as it was released in early 2010s ! It is crazy how an application has come to life so much again.

Authenticity and individuality is harder to find as these influencers because brands and businesses need to be paid through sponsorships therefore use them to promote products. It Isa new form of marketing and is an excellent strategy. I personally have experienced how powerful this marketing strategy is by using us it with a business which I recently set up and is extremely effective.[

The only worry that these people would have is that unsafeness of not having a definite salary and definite fixed amount each week once a year that is the risk people are willing to take but that is the risk that is that is necessary to be an entrepreneur. It is not a very sustainable business model as Instagram can make up our whole life earnings therefore being reliant on the social media platform. Personally I have been using this business model for my company. I got a real insight off content strategy and how easy influencers make it look by posting pictures but there is definitely a lot more fast action and process that goes into the planning each week of posts coming up with new creative content ideas and keeping a strong engagement throughout this can be stressful at times as there is no one around to tell you what to do if you are your own boss, having a schedule each week you are destined for success if you stay with it. When it comes to the future of influencers I think they will be a very successful future as I think this is just the beginning, as I previously mentioned social media is taking your old-fashioned traditional job and the more people don't realise this niche of income. We'll see greater demand for brand collaborations an Instagram influencers in the future. It is a very competitive industry to be in.. how do you stand out from the other billion people that are on it? that's the real trick it's very difficult now not to be inspired imitate someone's feed and the chances of been completely unique is nearly impossible with all the content out there. Some people like to pay for followers which I think is a good idea if you were just setting off and want to reach maybe 5000 10,000 followers as this gives you a solid platform to work off and I feel it is easier to gain natural organic followers once they see you have a good following already. Personally I would never buy followers but if I were to be an inspiring influencer this will definitely be one of the thought avenues I would think through.

I don't think influences are affected by COVID-19 as in comparison to other corporations and businesses around the world who've lost millions and also workers have lost jobs. Due to the convenience of working from your phone from anywhere in the world influencers have the privilege to keep a running business during lockdown overall I think we'll see a Rapid growth in influencers during lockdown as it is time for people to become creative.