ALL WE ARE
FASHION FILM
Their collection is enriched through stories, colour and culture; giving a sense of self- expression that transcends fast fashion. Style should have meaning, this is all we are.
Looking into the brand noticed that there was specific style of consumer as the brand aims to be gender neutral whilst majority of models are female, the brand identity’s highly inclusive nature allows all genders to feel welcome & confident in expressing themselves
The CONSUMER
The consumer wants to feel excited by their jewellery, from purchasing it to putting it on and wearing it throughout the day they want to feel a boost of happiness every time they catch themselves in a reflection
The consumer wants to feel original, they want their jewellery to reflect their individuality and compliment their style. They’re looking to stand out and not blend in on the high street, yet enjoy the sense of community when they catch a glimpse of someone else wearing an All We Are piece
They are sentimental and cherish their belongings. Each piece of jewellery represents key insights to their personality and evokes different emotions so they appreciate brands that have an acute attention to detail as they do, and take time and care over the production of a product. They favorite handcrafted, sustainable brands over fast fashion any day
How can we use Kill Bill to inspire the direction of our fashion film whilst reflecting All We Are’s brand identity?
Kill Bill’s iconic prop is the samurai sword, there are many shots/scenes highlighting it’s honour and beauty. Each character’s sword is different and reflects their individuality e.g. Uma Thurman’s red sword. We want to place the focus of our fashion film directly on the jewellery as the ultimate prop driving the narrative forward.
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The unique POV shots Tarantino uses could be used in a way to tell a story through the POV of the jewellery itself. The journey each piece goes on throughout it’s life time/ the individual narrative it takes on per consumer and how jewellery is passed down through generations would reference All We Are’s symbolism and story telling behind every collection
We can take Quentin Tarantino’s violent and high action narrative style, complete with extreme close up’s and slow motion sequences to build suspense, and use this to highlight the intricate details and beauty of All We Are’s hand crafted jewellery.
Kill Bill references many old and foreign films through it’s soundtrack which is a signature of Tarantino’s style. We can use uplifting music as a way of communicating the values All We Are stand for such as having fun, positivity and kindness to stem away from Kill Bill’s violent nature whilst still taking inspiration from the director’s key style attributes
STYLE/ CONCEPT
OUTCOME
Key areas to focus on – close up & extreme close up shots, play around with different POV’s e.g. the perspective of the jewellery itself
Key areas to focus on – use the soundtrack as a key reference point for inspirations/ influences of the brand All We Are, if actors are used in the fashion film have a strong female cast or focus on the jewellery as the solo prop
Ideas for our fashion film
Extreme close ups/ close ups of a piece of jewellery
Jewellery POV
Slow motion shots of jewellery being put on/ put into jewellery box/ dish
Different authentic locations the jewellery has been to e.g. close up shots of a bracelet on the wrist of someone at a café/ walking down the high street or of an earring as their lover tucks their hair behind their ear
Scene transition from close up of jewellery in one location zooming in to zooming out in other location/ setting
Tik Tok will be the main platform in which we will advertise the new launch of the collection.
We will make a 30 second video what has proven to me the most engaging marketing strategy from organic reach making sure the first 5 seconds are the most engaging as this is the time it takes to grab the audience's attention on the platform.
ideas for the video will be
How to style the new collection for different occasion
Top five jewellery items in your collection.
Unboxing. This is good in showcasing the branded packaging.
User-generated content featuring the jewellery
Hashtag Challenge is good for increasing the engagement as it invites users to participate in creating content based on the campaign theme. It benefits the brand reputation, boosts awareness, and supports users’ love for creating content.
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Influencer marketing on Tik Tok
We will analyse our consumer profiles and depict the information from that to for out most ideal content creator/influencer whom will directly target our ideal consumer. We will not look at the follower account but rather look at their video views to see what sort of engagement they get. To mix things up and help broaden the brands jewellery tik tok account we will incorporate duet videos where influencers collab with both pages increasing page awareness and reach.
User engaging voice overs/music on Tik Tok
We will use the official tik tok narrator voice over in the videos as it has proven to be a lot more engaging than other sound effects an example would be ‘I wore my new jewelry and this was my friends reaction’
Another strategy we will use is to keep tabs on the most trending viral videos and integrating the sounds which seem to have the best engagement in our creative videos to gain more traction and followers
