Project 'active' in the liberty store idea

My group and I were assigned a task this week given the word 'active' with the store liberty and had to come up with a digital idea to present as a pitch for the store. We brainstormed a few different aspects of what digital element we could come up with , we had the idea of designing an in store digital touchscreen similar to that of McDonalds naming it 'shop the look' which we thought would aid the elderly as they don't use computers as much these days and therefore deserve the option of having more choice through a store.

Realising that this was actually already created by brands such as H&M and Zara we wanted to make our idea and project unique so I suggested a whole new idea called AR (augmented reality).

Creating an in store changing room layout where people of older age who might find it difficult or an effort to get changed and try clothes on now have the option of using new advanced Digital technology called the AR feature (augmented reality) this feature will make shopping a lot Simpler in terms of trying different outfits now .

The machine will be set up as a digital mirror still in a changing room lay out , the mirror will have a touch screen feature which will have the layout and options of certain sports and looks and also most common traditional English sport brands . Instead of having to change and go to the shop Floor to find different sizes and wondering if so and so will look good with a certain outfit they now have access to the whole stores collection with one simple click of a button . The AR feature Scans the persons height , weight , shoe size etc and projects themselves on the mirror as a digital Human , they then have the options on the touch screen to see exactly what the clothes will look like on them instead of having to try them on as what they select will portray the exact same true to size on the digital version of themselves on the mirror. They also will see exactly what different sizes etc will look like . Once the person has chosen their pieces they can select add to basket from the changing room they will then receive a number and will take no longer than 5 minute to be packed and ready for collection at the counter.

This was just an idea for a digital feature which may be added to stores in the future as technology is advancing so fast in todays world !.