Generation Z

When it comes to marketing and how to effectively communicate with the younger generation in todays world , people are attempting different strategies and approaches which targets the consumers ensuring the techniques and strategies will not run old in the next few years and constantly be recycled efficiently to ensue subjected marking has worked !!.

When I first heard the word 'Gen Z' I pictured some sort of aspiring generation form our ancestors that are mutated with aliens !! the Z part of it threw me off and didn't have a clue what generation we were actually doing haha .Then after all ,to find I am one of the 'generation z' people was pretty funny because in simple terms what generation z means is people that are born between the mid 1990s and mid 2010s . This is the generation that were brought up with an iPad glued in to their hands as have been revolved around the world of technology there whole life , thankfully I was one of the survivors an managed to have an adventurous childhood covered in sweat and dirt most days I came home , so was fortunate enough to escape the technology trap just in time !!

What I learned in my seminars and lectures was that the main way to effectively communicate by marketing means is through technology and social media which is evident by the amount of millennials that use technology in all different aspects day in and day out . How do I effectively increase brand awareness to this generation ?? well in a recent survey it turned out gen z prefer brands which feel really authentic and across the platforms such as instagram and snapchat it also explained that gen z have an 8 second attention spam so I guess you can say a long lasting immediate impression needs to be made !.

The real question is, can you reach the right students? The key to marketing to and communicating with Generation Z is specialized, personal communication that acknowledges the individual. Gen Z may be the most digitally-native, connected generation yet but that means that they value personalized approaches all the more.

Start by positioning your marketing strategies as an extension of your institution’s identity. Embrace the Gen Z quest for authenticity and identify your value-added characteristics and unique offerings. What makes your university different? Who will thrive in and enhance your student body? How is your campus a community, and what does that community stand for?

The most important takeaway for communicating with Generation Z is that nothing is decided. This new generation is only now emerging into the world of higher education, and as Selingo states so succinctly, they are “far from a monolithic group when it comes to backgrounds, habits, and ambitions for college.” Make sure that your strategies are agile, customizable, and ready for the momentum of Generation Z.