Fragrance collaborations

Collaborations are extremely important for brands today to grow and develop into integrating into a new audience or customers.

Collaborations are extremely beneficial two brands and the consumer as it keeps the brand fresh and reinvented by the coming together of a different dynamic to a certain brand creating it be more plausible but also always never fail to sell no matter what the collaboration is this is an exciting time for a new identity brand to be formed by unifying two different brands.

Brands are addressing inclusivity a lot more in this day and age compared to 10 years ago. They want to create a new brand image and this is a great way of marketing and brand to new consumer while also keeping its niche.

In terms of negativity implications for consumers I don't think there is any as long as brands do would occasionally and not all the time I don't think it has any negative impact on the consumer if anything ever positive fact and create excitement and variance with the brand. From analysing previous brand collaborations I noticed a lot of sports brands collaborate with well-known fragrance companies what this does is it shifts the consumer of a specific brand towards annual ground works reverse for each brand creating and generating more sales and what diversity within both brands.

As previously mentioned collaborations within brands never fail to succeed.

In the previous brief I highlighted the mental benefits or certain ingredients and chemicals within fragrances I incorporated this idea into the final fragrance which relieved anxiety, stress and improved sleep quality. Due to the rise in mental-health in your young adults today I thought this would be a crucial benefits have any fragrance as it offers more than just scent but also benefit.

As my previous brief I chose of theme get active I was brainstorming how to incorporate well-being both physical and mental within a fragrance this was effectively carried out which can be seen in my blog titled ’Brief 4’.