COLD LAUnDRY BRINGING ON THE HEAT

When it comes to how effective minimalism can be through a brand cold laundry are without a doubt one of the best I the business right now doing it .

"COLD LAUNDRY is a London based contemporary brand run by a couple Ola and Cerise. ... According to the founders the brand was formed with the intention to bridge the gap and offer customers a product that they could be proud to wear knowing it was ethically sourced and manufactured and also made with love and care. "

“We wanted to break the negative stigma attached to fast fashion by consciously making decisions to say no to unfair trade practices making our manufacturing process as clean and earth friendly as possible”

For me the brand symbolises elegance and at tone of organic material through the colour scheme of natural light suttle tones which are extremely aesthetic put together on the eye and especially in the fashion world !. The company took a risk building a brand restricted to only a certain few colour ways but it is because of this that the brand is advancing drastically in fact the the materials and fits of the garments tie in perfectly wit the colour an style of the cloth they produce . , throughout the website you will notice how the 'relaxed fit ' its basically the main identity for this brand . Cold laundry has targeted consumers who like keep everything t a bare minimum whilst also staying comfortable with the textured layers it has to offer !